As the festive season approaches, companies are gearing up for one of the most magical times of the year – Christmas, and it’s only natural to express gratitude and appreciation to those who have contributed to their success. Clients deserve to know about the special offerings brands have prepared for them, acknowledging their unwavering support. Companies also work to foster a sense of belonging and value among their team members, making them feel an integral part of their collective achievements. Similarly, they celebrate together with their partners the milestones they’ve reached throughout the year. Lastly, suppliers’ contributions are wholeheartedly recognised.
And there’s an effective, meaningful, and personal way to do all of the above – holiday video marketing campaigns.
Well-crafted video content can make people laugh, cry, and feel happy. Emotional connection is greatly important in marketing, because when people feel good about a company, they are more likely to do business with them.
Here are a few more reasons to create a holiday video campaign, if you haven’t done it already:
- Holiday videos can help boost brand awareness and engagement, as well as spread holiday cheer and goodwill.
Everybody loves a good story, and good stories create good engagement. Holiday ads are a good way for brands to reach a wide audience, especially since they are often more likely to be shared on social media, which amplifies their reach.
- Holiday videos reach customers on an emotional level, and this can lead to bigger sales
By creating videos that are heartwarming, funny, or inspiring, companies can leave a lasting positive impression on their viewers. This positive emotional connection can make customers more likely to take action, such as visiting a company’s website or making a purchase.
- Holiday videos build communities
The emotional connections that holiday videos create are the glue that holds together communities built around the brands. One one hand, customers feel close to the company’s values and to the story it tells, and on the other hand, team members feel included and valued.
- Holiday videos help attract and retain top talent.
When potential employees see that a company is creating fun and engaging holiday videos, it can create a positive impression of the company culture. This can help to attract top talent and make a company more competitive in the hiring market.
If you haven’t created a holiday video marketing campaign, or if you have, but want to make your next one even better, here are a few tips:
Keep it short. Make sure your videos stay under two minutes, to accommodate everyone’s attention span.
Aim for high production value. In order to stand out, your videos should be produced with high-end equipment, captivating camerawork, editing, graphics and effects. The audio should be clean and crisp and the music should enhance the emotional impact of the video.
Write a heartwarming story. A strong and emotional script is essential for connecting with viewers. They should be able to relate easily with the story and connect emotionally with it and with the characters.
Keep it on brand. The story and all video elements should be well aligned with your company’s values and brand identity.
Get into the holiday spirit. Use vibrant colors, traditional imagery, and appropriate music. All of these elements should evoke the spirit of joy, generosity, and togetherness. Something we’ve noticed lately is that a lot of brands also experiment with popular music, especially from the 80’s and 90’s, as this is what resonates most with their most affluent market. Keep in mind though that well-known popular songs often come with higher licensing fees.
Get your employees involved. Your company’s culture and values will be showcased best by using real employees and customers. The stories and personalities of the people involved in the day-to-day of your company will be the ones who will make the content authentic and relatable.
Promote your videos. Use all promotional avenues for your videos: your website, social media, YouTube, direct messages, email marketing.
If you need help in creating a holiday video marketing campaign, contact us! Fill out the contact form or give us a call at +32476099912.
