The Belgian biotech company GALACTIC, with branches in Europe, North & South America and Asia, has launched an employer branding campaign to highlight its 30 years of activity. The campaing features GALACTIC team members from its sites in Brussels and Escanaffles (Belgium) working in Product Development, Production, Logistics, Sales, Research and Client Service.
SEEDIGITAL developed the creative strategy together with GALACTIC’s Marketing department, created and filmed the interviews on location, and post-produced the entire testimonial series.
The campaign aimed to showcase the many shapes of being passionate about what one does. Each story is a lesson to be learned from, with people sharing their values, their views on diversity and collaboration, the opportunities they have, or how they create connection points and nourish great relationships in a multicultural environment.